Alight Verify: Scalable Content Strategy for Pandemic Response
Challenge: As workplaces reopened during COVID-19, employers needed a secure way to track vaccination statuses and communicate real-time policy updates. Alight Verify became the solution, supporting 70% of Fortune 100 companies with automated compliance tools.
My Role: I led the omni-channel engagement strategy, ensuring clear, adaptable communication at scale.
Developed a modular content strategy using adaptable blocks and global variables for rapid updates.
Collaborated with health experts and developers to create personalized user journeys and decision trees.
Enabled seamless, real-time adjustments to evolving vaccination policies across multiple clients.
Impact:
🚀 Deployed the first client within a month of the Biden administration’s action plan.
📈 Onboarded 17 additional clients in just two months.
🔹 Delivered a flexible, scalable solution that helped employers navigate pandemic challenges with confidence.