Alight Verify
Modular Content Strategy in Pandemic Response
As workplaces began reopening amidst COVID-19, employers needed a secure, automated platform to track employee vaccination statuses and send real-time policy updates. Alight Verify emerged as the solution, supporting clients representing 70% of the Fortune 100 companies.
I led the omni-channel engagement strategy, collaborating with health administration experts and app developers to create personalized user journeys and decision trees for varying vaccination policies. Our modular content strategy allowed for rapid adjustments and scalability, utilizing adaptable content blocks and global variables to ensure clients could quickly adapt to changing regulations.
Our rapid response enabled the first client deployment within a month of the Biden administration's action plan announcement, with 17 more clients onboarded in the next two months. This strategic, technology-driven approach highlighted our ability to provide flexible and scalable solutions during a critical time, reinforcing Alight Verify's role as a reliable partner in navigating the pandemic's challenges.
Alight Verify in Action
Watch the video demo to see how we implemented a personalized marketing automation strategy to track vaccination statuses and send real-time COVID policy updates.