Alight Worklife: Transforming Benefits into Personalized Wellbeing
Challenge: Alight Worklife, a benefits platform for Fortune 100 companies, needed to evolve from a static portal into an AI-driven wellbeing experience.
My Role: I led the content transformation, integrating AI, machine learning, and engagement strategies to deliver a seamless, personalized experience.
Unified benefits, health, and financial content into a cohesive strategy.
Implemented AI-driven recommendations, predictive wellbeing challenges, and virtual assistant prompts.
Enhanced user experience through intuitive navigation, integrated engagement (push, email, SMS), and accessibility improvements.
Advised on user flows, wireframes, and prototypes to ensure a frictionless customer journey.
Impact:
🚀 Transformed a passive benefits site into a dynamic wellbeing platform.
💰 Employees reported $7.8M in healthcare cost savings.
😊 Increased employee satisfaction to 91% in year one
Flipping the strategy on its head from Product-centric to Employee-centric design
Facilitating strategy sessions with stakeholders across the organization
Prototypes and concepting
Journey mapping for AI Predictive Modeling
Final omni- channel experience