Alight Omni-Channel Content
Wrote personalized messages across the Alight Worklife platform: emails, texts, push notifications, and articles to help users navigate wellbeing and benefits with clarity and ease.

Alight AI Conversational Design
Designed natural chatbot dialogue for Alight’s virtual assistant, guiding users through benefits, tasks, and common questions with supportive, human-centered language.

Esurance How-To Videos
Scripted friendly, step-by-step video guides for emergency scenarios, helping drivers feel confident and prepared during moments of stress or uncertainty.

Stella’s Playground Social Media
Write social content to drive donations and community engagement and keep followers updated on progress.

Stella’s Playground Content
Crafted website copy and automated responses to reflect the warmth, whimsy, and community spirit of Stella’s Playground fundraising efforts.

Northwestern Mutual Product Page
Wrote benefit-driven copy for Northwestern Mutual, helping policyholders understand how to convert a life insurance payout into lasting income for their beneficiaries.

Northwestern Mutual Product Page
Wrote compassionate, informative copy explaining Northwestern Mutual’s Terminal Illness Benefit, helping policyholders understand how to access accelerated funds with clarity and peace of mind.